Em Rohrer

Digital Marketing Manager

1Eighty Digital

2019 - Present

As the Digital Marketing Manager, I work with companies and organizations within Kosciusko County and beyond to help them attract potential new customers and convert them into consistent business growth.

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Content Marketing Manager

Firegang Dental Marketing

2017 - 2019

I helped meet Firegang's business goals by producing engaging, compelling, SEO-driven content that is of clear value for our target audience of dentists in the United States and Canada.

 

I had ownership of the company's content marketing strategy in partnership with the Marketing Manager and Lead Project Manager. Additionally, I researched, wrote, formatted, and published specific content projects, and managed the overall content marketing program to meet deadlines and achieve goals.

As the Content Marketing Manager, I oversaw the creation, management, scheduling, and dissemination of Firegang's marketing content, as well as our client’s website content.

 

Content Writer
Firegang Dental Marketing

2016 - 2017

Working in conjunction with the marketing team, I write dentist-focused marketing content to be published on blogs, in marketing pieces, and presented in live and recorded webinar formats.

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Freelance Marketing Specialist

Self-Employed

2013 - Present

 

Working for myself, I offer freelance content marketing and copywriting services to a variety of clients including construction companies, real estate professionals, non-profit organizations, and financial advisors. My services include logo design, development of customized marketing plans, copywriting, and editing services.

 

Marketing & Administrative Associate
SVN-Miller Commercial Real Estate

2010 - 2016

 

My key role was to increase sales for a commercial real estate broker through direct marketing campaigns - both digitally and in print. In order to effectively do this, I monitored multiple CRM databases to track current and potential client interests as well as plan and execute regular e-newsletters and other digital marketing pieces on the local commercial property landscape.

 

Freelance Researcher/GhostWriter

citybizlist

2010

While working as a ghostwriter I provided background information, writing and researching financial news for an online financial publication in conjunction with the Managing Editor for a 4-month assignment.

 

Administrative Secretary

St. Elizabeth School

2009 - 2010

As a member of the school's support staff, I worked with the Executive and Admissions staff to provide clerical support as well as complete specialized event marketing, fundraising, copywriting, and design projects.

 

Public Relations & Project Manager

NCBC, Inc.

2006 - 2009

I started as an administrative assistant with this non-profit organization and was promoted to management in less than one year. While in this position, I produced a monthly newsletter, wrote and edited PR content, designed and sold advertisements, brochures, and flyers, as well as coordinating national and regional medical CE conferences.